Doing Business with the Automotive Industry | Dr Andy Palmer, CMG

Dr Andy Palmer, CMG, Palmer Automotive

Podcast Episode Description 

Join Deep Tech Leaders CEO Chris Reichhelm in this episode of Lab to Market Leadership as he talks to Dr Andy Palmer about successfully engaging automotive OEMs and driving tech innovation. Andy is a veteran in the automotive industry and former COO of Nissan and CEO of Aston Martin. In this episode, he shares expert advice for young automotive industry startups, talks about the importance of understanding the automotive industry process, and discusses the critical role of storytelling in tech innovation.

Listeners will gain actionable insights into aligning with automotive industry processes, navigating the automotive industry supply chain, and leveraging opportunities to introduce cutting-edge technologies, including advancements in electric vehicle innovation and beyond. This episode is essential for anyone looking to break into the automotive sector and drive impactful technological advancements, including clean tech innovation.

Key Topics Covered

  • How young automotive industry startups can establish themselves in the sector.

  • The importance of aligning with automotive industry processes and product cycles.

  • Strategies for introducing new technology into existing automotive platforms.

  • Developing trust and mitigating risk in the automotive industry supply chain.

  • The vital role of storytelling in communicating tech innovation.

  • How partnerships with OEMs can drive scalability and success.

  • Opportunities for clean tech innovation and advanced technology innovation in the automotive sector.

Chapter Notes

00:00 - Introduction: Opportunities and challenges for automotive industry startups.

03:20 - How automotive OEMs evaluate and adopt new technologies, including electric vehicle innovation.

06:00 - Understanding and leveraging the automotive industry process.

09:40 - Building trust and relationships with automotive OEMs.

12:00 - Timing your technology development to align with product cycles.

15:20 - Mitigating risk within the automotive industry supply chain.

19:00 - Managing cash flow effectively for long-term success.

22:40 - The importance of storytelling in engaging automotive industry partners.

33:20 - The future of automotive innovation, including electric vehicle innovation and autonomous driving.

37:40 - Andy’s advice for startups: Agility, partnerships, and scaling effectively.

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