Why Startups Fail to Engage Corporates | Steve Cook

Steve Cook, Former Vice President, Integration (Innovation), BP

Podcast Episode Description:

In this episode of Lab to Market Leadership, Chris sits down with Steve Cook, a 22-year BP veteran who helped deliver BP’s accelerator for growth-stage companies – Launchpad – and who also led the group’s Innovation programme. 

Steve spent much of his career meeting and advising startups on how to engage with corporates like BP.  In this episode, he reveals where most advanced science and engineering startups go wrong when they approach corporates like BP; the 3 most important qualities entrepreneurs need to have when they start to engage corporates; and the process, timescales and likelihood of deals taking place between startups and corporates. 

If you’re an entrepreneur looking to increase your success rate with corporates, you need to listen to this podcast.

Subscribe to our technology leadership podcast on YouTube or wherever you get your podcasts to stay updated on the latest insights from Deep Tech innovators. 

To learn more about Lab-to-Market Leadership, view our presentation: ‘The Lab-to-Market Journey – a Blueprint.’

Additionally, learn about our work with Chief Executive Officers.