Please rotate your device to landscape orientation!

‘Why Start-ups Fail to Engage Corporates | Steve Cook’

In this episode of Lab to Market Leadership, Chris sits down with Steve Cook, a 22-year BP veteran who helped deliver BP’s accelerator for growth-stage companies – Launchpad – and who also led the group’s Innovation programme. 

Steve spent much of his career meeting and advising start-ups on how to engage with corporates like BP.  In this episode, he reveals where most advanced science and engineering start-ups go wrong when they approach corporates like BP; the 3 most important qualities entrepreneurs need to have when they start to engage corporates; and the process, timescales and likelihood of deals taking place between start-ups and corporates. 

If you’re an entrepreneur looking to increase your success rate with corporates, you need to listen to this podcast.

To learn more about Lab-to-Market Leadership, download our presentation on ‘The Lab-to-Market Journey – a Blueprint.’